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Churn & ICP Refinement

Reduce churn. Refocus your ICP. Grow NRR.

Chassi models the full customer journey from CRM, ERP, and product usage. Predict churn, align ICP to durable segments, and hand Sales a ranked account list. Findings in days with 4 to 8 hours of lift.

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Results our clients have seen

19% churn hit prevented
$700K ARR uncovered
$13.9M ARR protected
50 accounts prioritized for expansion

Your revenue is at risk. Do you know why?

Most teams find churn after the fact. Customer data sits in silos, so root causes stay hidden. Your ICP reflects who you closed, not who stayed. GTM often optimizes for acquisition, not durability. The result is misaligned targeting, wasted spend, and preventable attrition.

What trapped value looks like in retention:

Annual uplift clauses missed

Onboarding gaps that predict early churn

Mis-segmented customers driving low adoption

Channels and offers that land bookings but not NRR

Chassi improves NRR by pinpointing customer expansion opportunities, mitigating churn, and prioritizing segments for new logo acquisition. No manual data prep. No system changes.

How it works

The path from data to action, without systems disruption.

Connect systems of record

Secure, read-only connections to CRMs, ERPs, support, and product usage. No manual data prep.

Model the journey

Chassi maps Lead-to-Cash and key retention drivers end-to-end. GTM and Finance share one truth.

Act with a plan

You get quantified findings, a ranked account list, and a 30, 60, 90 with owners and expected impact.

Start a targeted assessment

How it works

The path from data to action, without systems disruption.

Connect systems of record

Secure, read-only connections to CRMs, ERPs, support, and product usage. No manual data prep.

Model the journey

Chassi maps Lead-to-Cash and key retention drivers end-to-end. GTM and Finance share one truth.

Act with a plan

You get quantified findings, a ranked account list, and a 30, 60, 90 with owners and expected impact.

Start a targeted assessment

How it works

The path from data to action, without systems disruption.

Connect systems of record

Secure, read-only connections to CRMs, ERPs, support, and product usage. No manual data prep.

Model the journey

Chassi maps Lead-to-Cash and key retention drivers end-to-end. GTM and Finance share one truth.

Act with a plan

You get quantified findings, a ranked account list, and a 30, 60, 90 with owners and expected impact.

Start a targeted assessment

What you get

Clear, actionable insights to boost retention and NRR

Predict churn before it happens

See at-risk segments and the specific signals behind them.

Clarify your ICP with retention data

Build ICP on who stays and grows, not just who converts.

Prioritize upsell and cross-sell

Rank accounts by product expansion fit and timing.

Target smarter with lead scoring

Surface the attributes that correlate with durable revenue.

What lands on your desk

One source of truth, quantified gaps, and a plan to close them.

Views from multiple churn models

“At-risk” and “Safe” customer logos with reasons

Glass-box model explanations at the customer level

A refined ICP plan by segment, product, and terms

Survival predictions at the account level

A prioritized backlog with owners and a 30, 60, 90 plan

"Chassi gives us a level of transparency into top-line performance that was previously inaccessible or painfully tedious to produce."

Ryan Mason

CFO, Trackforce

"Chassi gives us a level of transparency into top-line performance that was previously inaccessible or painfully tedious to produce."

Ryan Mason

CFO, Trackforce

"Chassi gives us a level of transparency into top-line performance that was previously inaccessible or painfully tedious to produce."

Ryan Mason

CFO, Trackforce

Proven results. Rapid insights. Minimal disruption.

Objective findings with quantified impact for cash, NRR, and profitable growth.

Actionable intelligence, fast

Findings in days tied to cash and NRR.

Minimal lift

Hours, not weeks. No manual data prep.

Strategic clarity

One operational truth across GTM and Finance that stands up in board meetings and diligence.

Finance-grade trust

Lineage from booked to billed to paid with audit trails.

Common questions

What if we already have BI?

Chassi explains why churn happens and what to do. It is not a dashboard. It is a diagnostic with a backlog that moves metrics.

What if our data is messy?

The assessment includes exception tables and a fix list. You leave with better governance.

Can't we build this in-house?

Most teams with in-house data scientists and external consulting can. It takes years and dedicated staff. Chassi lands answers in days and scales across entities.

Will this disrupt operations?

No. We connect read-only and work off systems of record.

What if we have a big team of resources that do this, or a really good controller?

We help make those teams more efficient so they can focus on executing on the findings.

What if we don’t have the resources to action the findings?

We help you stack rank and prioritize opportunities with an actionable list you can work through over time.

What if we already have BI?

Chassi explains why churn happens and what to do. It is not a dashboard. It is a diagnostic with a backlog that moves metrics.

What if our data is messy?

The assessment includes exception tables and a fix list. You leave with better governance.

Can't we build this in-house?

Most teams with in-house data scientists and external consulting can. It takes years and dedicated staff. Chassi lands answers in days and scales across entities.

Will this disrupt operations?

No. We connect read-only and work off systems of record.

What if we have a big team of resources that do this, or a really good controller?

We help make those teams more efficient so they can focus on executing on the findings.

What if we don’t have the resources to action the findings?

We help you stack rank and prioritize opportunities with an actionable list you can work through over time.

What if we already have BI?

Chassi explains why churn happens and what to do. It is not a dashboard. It is a diagnostic with a backlog that moves metrics.

What if our data is messy?

The assessment includes exception tables and a fix list. You leave with better governance.

Can't we build this in-house?

Most teams with in-house data scientists and external consulting can. It takes years and dedicated staff. Chassi lands answers in days and scales across entities.

Will this disrupt operations?

No. We connect read-only and work off systems of record.

What if we have a big team of resources that do this, or a really good controller?

We help make those teams more efficient so they can focus on executing on the findings.

What if we don’t have the resources to action the findings?

We help you stack rank and prioritize opportunities with an actionable list you can work through over time.

Ready to reduce churn and accelerate durable growth?

Get a clear plan that improves NRR and focuses your ICP.

Start a targeted assessment