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Lean into failure

Scientist. Author. Professor. Founder. Paul J. Zak has learned a lot to earn these titles, but it’s his mistakes that taught him the most.

  •   < 1 min read

Paul J. Zak is definitely not afraid of getting it wrong. Because, he says, when you get it wrong, you learn. And it’s taken a lot of learning to lead Paul to where he is today. 

Before he was an entrepreneur, founder and Chief Immersion Officer of Immersion, a Neuroscience as a Service platform, Paul spent two decades researching and studying oxytocin and the neuroscience of human connection. He’s also the founding director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Plus, he’s earned mathematics and economics degrees from San Diego University, holds a Ph.D. in economics from University of Pennsylvania and has post-doctoral training in neuroimaging from Harvard. 

In this episode, we hear what led this scientist, author and speaker to become interested in human connection, how he’s using his research to now predict outcomes and gauge unconscious emotional responses to content, and how we can create those needed connections despite physical distance.   

You’ll also hear: 

  • Why he’s happy to be seen as “stupid or naive”
  • What Neuroscience as a Service is and how it’s changing the entertainment industry
  • How business leaders can create the serendipity of an in-person workplace even when everyone’s working remotely

Learn more about Immersion at GetImmersion.com and Paul’s academic lab at NeuroeconomicsStudies.org.

To get all of Paul’s story, subscribe on Apple Podcasts, Spotify, Google Podcasts or listen right here:

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